Categories
design technology

Logo Project for Orchestrated Home

I’ve started a new logo project for Orchestrated Home (orchestratedhome.com). He designed a serviceable and attractive logo for himself. Now he wants a logo that communicates what his company offers, and has the polish that a professional designer can create. Orchestrated Home sells home automation devices that can remotely control thermostats, sprinklers, appliances, etc. by […]

Categories
business design technology

New Business Card for the Lobster

Based on my latest Blue Lobster illustration, I put together a new business card. But first, here’s the one I rushed so I could get it printed for a business conference a few weeks ago: This was eye-catching at first, but I was disappointed to notice that when it was printed, the contact information was […]

Categories
design technology

Designing a New Logo

My first logo (on the left) was, frankly, created hastily in my eagerness to get this Web site up and running in late February. However, the primordial idea in my head was to have the lobster more dynamic, jetting backward through the water as lobsters do by swiftly scooping their telson (tail) under them. Lobsters […]

Categories
design education technology

The CMYK Color Wheel

CMYK stands for Cyan-Magenta-Yellow and Key color (black). These are the primary colors for the translucent ink used in offset lithography (printing). When you subtract all four CMYK colors, you get the white of the paper (no color). That’s why CMYK is called “subtractive color”. After the jump, learn more!

Categories
design education technology

The RGB Color Wheel

RGB stands for Red-Green-Blue, which are the primary colors of light. RGB is the color mode used on computer monitors because they shine light into your eyes. When you add all three RGB primary colors together, you get pure white light. That’s why RGB is called “additive color”. After the jump, learn more!