I’ve started a new logo project for Orchestrated Home (orchestratedhome.com). He designed a serviceable and attractive logo for himself. Now he wants a logo that communicates what his company offers, and has the polish that a professional designer can create. Orchestrated Home sells home automation devices that can remotely control thermostats, sprinklers, appliances, etc. by a cell phone.
I’ll post all of the stages as the logo goes from concept to final.
April 17, 2009
First I began with some loose sketches. Pencils sketches seem at first like they might add extra time and effort, but they actually save me time every time. Plus, by coming up with more ideas than I really need, I can cull out the ideas that don’t really captivate or are too detailed.
Below are the six logo concepts I created yesterday.
April 18, 2009
Here is the first revision, based on feedback asking me to “work with #1 and #3”, and for “the house to be personalized so as not to look like clip art. Possibly illustrating the house in a slightly cartoon like shape would do this” and “a more custom font.”
April 26, 2009
Here is the second revision, based on feedback asking for “three fonts maybe each with a different color combo and seeing the logo with the text at the right in an example or two. Then tell me or show me how the logo would fit into a banner.”
May 2, 2009
“These are really cool! We are very, very close.” A few color changes, and one rearrangement/font change.
May 5, 2009
A few more font and color tweaks.
May 8, 2009
The client asked me to round off the pinkie knuckle a bit more, reduce the boldness of the word “home”, and show some more shades of green. Almost done!