Inspiration, Part 3 of 3 Blog content often goes stale as the years slip by. Especially in a dynamic field such as science, we constantly get new information and our ideas evolve. EXERCISE 9: “Refresh Some Existing Content” Do you have blog posts that have been around a while and could use some sprucing up? […]
Category: education
Inspiration, Part 2 of 3 Focus on Sources Today’s lesson and challenge is partly inspired by Isabela Fraga at University of Texas, in her article “Seven tips in science journalism for finding good story ideas”. https://knightcenter.utexas.edu/…/00-14009-seven-tips-scien… 1. COLLECT PEOPLE: Develop and organize a collection of primary sources. One way is to scour a local college/university website […]
Inspiration, Part 1 of 3 Brainstorming: Keyword Research and Mind Mapping Today we’ll look at two methods of generating ideas for blog posts. One is data-driven, and the other is more organic. DATA-DRIVEN: Keyword Research Go to http://answerthepublic.com and type in some general topic in your niche (be sure to select a country). You will be provided […]
Content Strategy, Part 4 of 4 Let’s focus on navigation today. How will users make a path through your website? Take a closer look at very content-heavy websites. Here are a few to try: http://www.planetary.org http://www.nybooks.com https://www.wired.com/category/science Click around the main and secondary navigation, link lists in sidebars, links at the bottom or under articles/pages/posts, […]
Content Strategy, Part 3 of 4 Sometimes with blogs large or small, writers will develop a content calendar. The calendar may go out as far as several months or a year. It identifies what type of content will be posted on each day of the week, or throughout a month or year. Sometimes special and […]