Science, art, and tech: what a wonderful combination!
Blog content often goes stale as the years slip by. Especially in a dynamic field such as science, we constantly get new information and our ideas evolve.
Do you have blog posts that have been around a while and could use some sprucing up? Write a new post that brings new details to light and gives the reader a new understanding of the topic.
Don’t have old content of your own? Find someone
read moreFocus on Sources
Today’s lesson and challenge is partly inspired by Isabela Fraga at University of Texas, in her article “Seven tips in science journalism for finding good story ideas”. https://knightcenter.utexas.edu/…/00-14009-seven-tips-scien…
1. COLLECT PEOPLE: Develop and organize a collection of primary sources. One way is to scour a local college/university website for
read moreBrainstorming: Keyword Research and Mind Mapping
Today we’ll look at two methods of generating ideas for blog posts. One is data-driven, and the other is more organic.
DATA-DRIVEN: Keyword Research
Go to http://answerthepublic.com and
read moreLet’s focus on navigation today. How will users make a path through your website?
Take a closer look at very content-heavy websites. Here are a few to try:
http://www.planetary.org
http://www.nybooks.com
https://www.wired.com/category/science
Click around the main and secondary navigation, link lists in sidebars, links at the bottom or under articles/pages/posts, and links in the footers. What
read moreSometimes with blogs large or small, writers will develop a content calendar. The calendar may go out as far as several months or a year. It identifies what type of content will be posted on each day of the week, or throughout a month or year. Sometimes special and specific content types will also be identified on the calendar, such as interviews with industry guests. Content calendars can also
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